
You'll recall ... the conflict began last month, when A&F publicly offered to pay The Situation NOT to wear their clothing. Days later, Sitch claimed he never received such an offer.
What's ironic ... A&F has previously marketed t-shirts clearly inspired by "Jersey Shore" -- including one that reads "GTL Fitch" and another that reads "The Fitchuation" -- and Sitch believes last month's offer was nothing more than an elaborate publicity stunt to trade off his good name.
Sitch also wants all the profits A&F made off the shirts -- insisting his company MPS Entertainment owns the trademarks ... and the clothing co. is infringing on them.
According to the cease and desist, A&F has until Tuesday to respond -- or else.

